TrueLoaded Ecommerce is a great platform for Merchandise online stores.

Building and running / maintaining a Florist online store is an easy job with Powerful Commerce:

• Advanced Theme Designer allows to create website pages that put emphasis onto enlarged product pictures
• Banner manager can be easily used to create seasonal banners and advertise offers
• Marketing features like X-sell allow to cross sell linked and complimentary products, like baloons, chocolates, champaigne, etc
• Gift vouchers and discount coupons features are available to further attract customers and turn them into repeat buyers
• Delivery date calendar is utilised to schedule delivery of the flowers and other gifts during the checkout
• Gift card message can be left using a special Comments / Message feature of Powerful Commerce

A lovely example of an online flower shop is https://www.flowersmadeeasy.com